There are plenty of different ways in which you can market your business and many different giveaways that you can use in order to get the name of your business into the market place. One such marketing tool that you can use are printed promotional keyrings, and this can be very simple. When you are thinking about promotional keyrings for your business, consider the following.
Your first port of call will be to think of a specific budget that you want to use for this part of your marketing strategy. Whenever you start of with any marketing ploy it is important that you research the industry averages and find out how much anything is likely to cost you. Think about the types of business you would like to market to and set your budget based on this.
Make sure that you look at the prices of different keyrings that are common within the industry. It might be that you can find keyrings that are on sale and this will enable you to buy more keyrings for the same budget. Consider what is the most economically viable method for you to buy only 100 keyrings or 2500 keyrings and then stick with it.
Think about what sort of printing you want on the keyrings as well. Here you will have two choices between using pad printing or laser engraving. Pad prints will usually be cheaper but will not last as long, but if you have your keyrings laser engraved these will likely last a lot longer but will be a little bit more expensive.
Of course you will also have to design the specifics of the keyring aswell. Consider adding your logo onto the keyring, by doing this your clients will see your logo everyday. Work your own marketing into the design of the keyring and make sure that it is congruent with the rest of your marketing strategy.
As well as deciding upon the specific design of the keyring itself, you will also need to consider the colour of the ink that is used to print onto the keyring. Are you going to simply go for black ink, blue ink, or a variety of different colours? Again, think about the specific marketing strategy that you employ, and incorporate suitable colours to this. But remember that the more different colours you have printed on the keyring the more it will cost you.
All in all, once you have considered all of these things make sure that you shop around for the best rates that you can find. Negotiate as best you can with various different companies in order to fit as much as you possibly can into the budget you set.
Find a exciting range of promotional keyrings that will give you the chance to reward your employees effectively ! When you are looking for promotional keyrings, you will be able to gain more visibility at events and occasions easily.